In this quick post on the internet marketing basics, I’m going to show you how to create short 7-15 page reports to sell online. (the next most important step of the internet marketing basics is to then segue those into an entire empire of information products – but that-s another post for another day).
I want to kind of encapsulate everything into one opening statement as we begin our presentation on the internet marketing basics…
The ultimate information business is finding a target audience
and then convincing them to make repeated purchases from you.
An age-old marketing law of the internet marketing basics is this: “it’s much easier to sell MORE to existing customers than it is to find new customers to sell to”. Your information business stands to gain serious momentum when you offer multiple, related offers to your customer base.
Instead of selling a customer a $20 ebook and then looking for the next customer, you’ll want to setup a system to offer her a $20 ebook, then a $40 product, then a $497 product and finally a $1997 offer. (These are just “generalities”, of course)
And it’s all going to build upon this foundation
of creating short, 7-15 page reports.
The important most important part of the internet marketing basics is this:
Keep it simple, stupid!
duh! that’s why I call the internet marketing basics!
You must get your existing customers to spend MORE money with you. Learn this: the more money each customer spends with you, the less customers you’ll need to reach $100K per year.
The idea behind the internet marketing basics is simple: get your target audience (subscribers + customers) to repeatedly spend money with you.
Once you have worked to secure a customer or subscriber, why not
allow them to spend as much money with you as they are willing?
I’m not suggesting that you exploit your relationship with others and coerce them into purchasing sub-par products or things they don’t really have a need to buy. I’m talking about making products and services available that provide genuine usefulness to those who are in a position to buy.
There’s a big, big difference between these two statements:
“This product is going to change your business forever … it’s the best product I’ve seen in months … if you don’t buy this today, then you’re absolutely nuts … it’s what I consider to be a ‘must-have’ for anyone who’s serious!”
“If you’re ready to XYZ, then I’ve found this product to be very beneficial in my own business. I use it myself and here are the results that I’ve achieved. I highly recommend it and will even give you a free copy of XYZ if you are one of the first 50 who buy it.”
Both are attempting to get the sale. But one is full of hype and the other is reasonable.
Back to my point on the internet marketing basics. You need to get your target audience to buy from you. And buy again. And again. And again.
Despite popular belief, you can do this without being a money-hungry, conscious-less, in-your-face, psychological mind-games coercer. (That’s a mouthful, huh?! It would be easier to stick to the internet marketing basics rather than getting caught up in all that hype!)
It basically goes like this…
CHOOSE a market, CREATE small reports to sell to them
and CASH-IN on your own money-making information business.
What I want to teach you to do in this series is to create small, 7-15 page reports that you sell to your list members in the $10-$20 range…and how to spiral them into premium-priced offers down the road.
You can make a “small fortune” with “small reports” – and I’m going to show you how to do it on my other website – www.imlabz.com.
Here’s what it looks like 12 months from now:
You have 12 reports available for $10 each.
(One per month)
Customers buy the first one and, in time, buy most of the others.
(Multiple customer purchases)
You put together package deals of 12 reports for $97.
(Larger chunks of cash per transaction)
You launch an affiliate program for the $97 package
and sell large quantities of the bundle.
(Affiliates love ~$50 commission per order!)
You use your reports to launch “high ticket”
offers that sell for $1,000 or more. (Skyrocket your profit!)
You make a “small fortune” with “small reports”
And it all begins right here.
Later, we’ll talk about choosing a “market” that you want to build your business around. A “market” is simply a broad, general topic such as “weight loss”, “home business” and “relationships” to name a few.
Head on over as soon as you can so you can begin your education on the internet marketing basics and finally create the financial freedom you deserve!